Utica, NY (PRWEB) June 27, 2008 -- The F.X. Matt Brewing Company, brewers of Saranac beer, announce the launch of their new interactive website, saranac.com (http://www.saranac.com). Designed by Romanelli Communications (http://www.romanelli.com), the site is scheduled to go live by Friday, June 27th.

The new site will offer the same highlights of all Saranac beers and soft drinks, Brewery history and tour information that people are used to. Additions include an interactive photo gallery, blogs, Club Saranac (http://www.saranac.com/page/join-club-saranac) opportunities, promotions, news updates and more.

"Educating our consumers and getting their feedback is extremely important to us," says Meghan Fraser, Marketing Coordinator for the F.X. Matt Brewing Company. "Our new website will allow us to be more cyber savvy, capitalizing on what we can learn about our consumers in order to provide them with what they are looking for. We will be able to provide news almost as soon as it happens, and more importantly, interact with our consumers in a way we couldn't before. Now we can do things like host virtual tastings. This opens up fantastic opportunities for us."

"We had a great time working on this project with The Brewery," said Bernie Freytag, Creative Director of Romanelli Communications. "This is just the beginning. User generated content is growing at a rapid rate and this site will always be evolving. Expect much more from Saranac.com in the near future."

As one of the few remaining great American regional breweries, the F.X. Matt Brewing Company has prospered at the foothills of the Adirondack Mountains (http://www.saranac.com/page/the-adirondacks) in Central New York for over a century. Under the leadership of the third (Nick Matt) and fourth (Fred Matt) generations of the Matt family, the Brewery has earned the reputation as one of the most respected specialty brewers in the country, brewing under the Saranac brand a variety of distinctive, flavorful beers.

For more information on the F.X. Matt Brewing Company please contact Meghan Fraser, Marketing Coordinator, at 315-624-2400 or visit www.saranac.com.

Romanelli Communications is a full service communications firm specializing in strategic marketing, market research, advertising, design, public relations and interactive web design in Clinton, NY, Boston, MA and Charlotte, NC.

For more information on Romanelli Communications please contact Katie Ullman at 315-853-3941 or visit www.romanelli.com.

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