Solon, OH (PRWEB) June 30, 2008 -- Wellman Products Group® is proud to announce the launch of its aftermarket VelveTouch® brand website (http://velvetouchproducts.com). Wellman Products Group® is a leading global OE and aftermarket supplier of on- and off-highway friction materials that set the standards for quality, performance and durability.

Under the VelveTouch® brand, Wellman delivers superior, OE-grade friction solutions for the most severe brake, clutch, transmission and motion control applications. Given the breadth and depth of the company's product line, on- and off-highway clutch, transmission and wet brake products are separated from on-highway automotive & truck fleet disc brake products via color-coded backgrounds (red (http://velvetouchproducts.com/industrial/index.html) for heavy equipment and yellow (http://velvetouchproducts.com/fleet/index.html) for fleet) with easily navigable links between the two segments.

The VelveTouch® website features straightforward, circular navigation that enables users to easily search for products by category or market application. In the event a user is unable to find a section through the navigation menus, the site includes a general search function for direct query of a specific topic or category.

General information on the company's extensive friction material compounds link to downloadable test data by friction product for comparative analysis. Users also have access to downloadable industrial parts guides and application catalogs for all VelveTouch® products, and a product search function for part availability is on hand for searching fleet disc brakes by vehicle application.

For users requiring information on custom friction solutions, the site includes contact links for the development of custom friction applications via the company's Canadian short-run specialized manufacturing facility.

The VelveTouch® website's Company News section includes information about advancements in friction technology (including the company's introduction of Aerospace-quality 4030CD Carbon/Carbon materials for industrial applications), new market ventures, corporate happenings and links to upcoming events to visit VelveTouch® representatives in person. A Frequently Asked Questions (FAQ) link provides answers to common questions about VelveTouch® products and capabilities and includes additional contact links for users who require direct feedback for their friction solution or custom application.

Carl Harbert, Wellman Product Group's Director of Global Marketing and Communications stated, "We are very pleased to announce the launch of the VelveTouch® website. Not only is this site a snap shot of who we are and what we do, it also provides useful support tools for our distribution partners."

About VelveTouch®

VelveTouch® brand OE-grade friction materials are owned and manufactured by Wellman Products Group® (http://wellmanproducts.com), the world's leading high performance and severe-duty friction materials developer and supplier. Wellman Products Group® is a strategic global OE supplier to the biggest names in the business. As the leading global OE supplier of off-highway and on-highway heavy equipment friction materials, Wellman sets the standards for quality, performance and durability in the market. Wellman's more than 900 employees provide superior world-class manufacturing capabilities, global distribution, and excellent customer service to multi-national customers through seven manufacturing sites in four countries. Wellman's world headquarters and research facility is located in Solon, Ohio. www.velvetouchproducts.com. www.wellmanproducts.com

Forward-looking Statements

This press release includes forward-looking statements concerning sales and operating earnings. These forward-looking statements are based upon management's expectations and beliefs concerning future events. Forward-looking statements are necessarily subject to risks, uncertainties and other factors, many of which are outside the control of the Company and which could cause actual results to differ materially from such statements. These risks and uncertainties include, but are not limited to: the Company's ability to execute its business plan to meet its forecasted results from continuing operations; the costs and outcome of the ongoing SEC and DOJ investigations; decisions by the Company regarding the use of proceeds from the sale of its precision components segment, including acquisition opportunities; the impact on the Company's gross profit margins as a result of changes in product mix; the Company's vulnerability to adverse general economic and industry conditions and competition; work stoppages by union employees; ongoing capital expenditures and investment in research and development; compliance with government regulations; compliance with environmental and health and safety laws and regulations; the effect of any interruption in the Company's supply of raw materials or a substantial increase in the price of raw materials; the effect on the Company's international operations of unexpected changes in legal and regulatory requirements, export restrictions, currency controls, tariffs and other trade barriers, difficulties in staffing and managing foreign operations, political and economic instability, difficulty in accounts receivable collection and potentially adverse tax consequences; the effect of foreign currency exchange rates as the Company's non-U.S. sales continue to increase; reliance for a significant portion of the Company's total revenues on a limited number of large organizations and the continuity of business relationships with major customers; and the loss of key personnel.

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